Slice® made waves on March 4th, 2024, with the announcement of Nayanthara, the celebrated actress, as its latest brand ambassador, marking a pivotal moment for the company in the upcoming summer season. Nayanthara’s appointment signifies a strategic move by Slice® to fortify its bond with consumers and reaffirm its position as the ultimate choice for mango aficionados.
With its unparalleled taste, Slice® has earned a special place in households nationwide, satisfying mango cravings like no other. Similarly, Nayanthara, renowned as ‘Lady Superstar,’ has carved a niche for herself as one of Indian cinema’s most esteemed actresses.
This summer, Slice® is gearing up to launch an exhilarating new campaign, promising to infuse more fun and excitement through captivating storytelling.
Expressing her enthusiasm for joining the Slice® family, Nayanthara remarked, “I am thrilled to be associated with Slice® and contribute to the legacy of this iconic brand. With its memorable campaigns, I look forward to being a part of Slice®’s upcoming endeavors. I hope the new campaign transports my fans into the delightful world of Slice® in a unique and engaging manner.”
Anuj Goyal, Associate Director at Slice® and Tropicana, PepsiCo India, also expressed his excitement about the collaboration, stating, “We are excited to welcome Nayanthara to the Slice® family and are confident that her widespread appeal will further enhance the brand’s connection with our core consumers. Both Slice® and Nayanthara have brought families together with their heartwarming charm, and we anticipate this magic to continue with our new campaign, resonating with audiences of all ages.”
This partnership for Slice® has been facilitated by Frameworks Entertainment.
