With an aim to making holistic good health for all Indians a common goal, India’s longest running and most credible social initiative for health is back for year 9 This campaign has been acknowledged by Prime Minister Narendra Modi for its impact on public awareness on health and hygiene.
From the Banega Swasth India Launch show on October 2nd – Lakshya, Sampoorn Swasthya Ka
Debuting as Banega Swacch India 8 years ago, for promoting hygiene and cleanliness, the campaign transformed into Banega Swasth India, taking forward Gandhiji’s assertion that cleanliness and health are intertwined. Every year highlighted themes on good hygiene practices, clean environment and health, how a healthy India is a prosperous India and how no Indian must be left behind in the quest for good health.
Season 9’s theme Lakshya Sampoorn Swasthya Ka, focuses on holistic good health for every Indian regardless and of their backgrounds. To build a future where every Indian has access to good health care and to improve average life expectancy to 80 years of age through innovation, technology, access to medical care and focused self care. The 12-hour telethon attended by Ministers representing different states, experts from the WHO, innovators, doctors, artists and health care workers who function on the frontlines helping the most vulnerable people, focused on how we can achieve the goal of holistic health for all, setting the tone for the new year of the Campaign.
These conversations were interspersed with live performances by esteemed artists such as Mohit Chauhan, Kailash Kher, Palak Mucchal, Mika Singh, Vishal Mishra, Aastha Gill, Dharmesh Yelonde and Ganesh Acharya.
The event highlighted the need to prevent ill-health, and not just cure it. It stressed on the importance of good hygiene, analysed the impact of Climate change on health and examined how to better discuss the importance of adolescent sexual and reproductive health. Women’s health was also a focus, while introducing the audiences to the next big innovations in health tech.
This annual event and campaign has won multiple awards for being a force for bringing about social change and awareness.
Amitabh Bachchan, Campaign Ambassador, says, “A Swasth Bharat needs to be our lakshya…it’s the key to a prosperous future. Programs like Banega Swasth India work towards raising awareness about good health and hygiene, and this year, the spotlight is on the game-changers of health in the last 75 years. Health tech has advanced so much over the last few years – the fact that we’ve been able to make indigenous and affordable vaccines speaks volumes of the potential India has. Health care needs to be inclusive and accessible to every individual.“
Kris Licht, President Health & Global Chief Officer, Reckitt said, “Creating positive social impact which goes beyond our products and business is the natural extension of our purpose- to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. We are certain that we will create a lasting impact in communities and, together with our partners, will contribute to delivering the UN Sustainable Development Goals (SDGs).“
Gaurav Jain, Senior Vice President, Reckitt – South Asia said, “The access to good health and hygiene should be a right of every individual. Our Goal is Good Health for All. This means that every Indian is able to live a healthy life. If we as individuals and communities focus on better physical and mental well-being, we will no doubt be able to achieve our ‘Lakshya – Sampoorn Swasthya Ka‘.“
Ravi Bhatnagar, Director- External Affairs and Partnerships, Reckitt- South Asia said, “The Dettol Banega Swasth India platform not only gives us a chance to make a difference, but we also get to celebrate success stories that have truly been inspiring to audience across the globe. We believe in working on SDG 17 (Partnerships) and making sure we ‘Leave No One Behind‘ through right Public, Private and Patient Mix to make every Indian live a healthy ‘Sahasra Poorna Chandrodayam’ (Living 1000 full moons).”
Dr. Prannoy Roy, Executive Co-chairperson, NDTV said, “Banega Swasth India is our landmark event, and it has grown in its scope, objectives and impact over the last 8 years.The focus began with cleanliness and naturally evolved into hygiene, nutrition, and human health. Inculcating good hygiene practices is important, but equally important is taking care of the health of the medical ecosystem as well.The need now is to focus more on preventive measures and health care in rural areas, for example the wonderful work and contribution of India’s Asha Workers which needs widespread acknowledgment. Health is the key to improving economic growth, raising incomes, and reducing poverty in our nation.“
About Reckitt
Reckitt* exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.
Reckitt is the company behind some of the world’s most recognisable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.Every day, more than 20 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.
We are a diverse global team of more than 43,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society.
Find out more, or get in touch with us at www.reckitt.com.
*Reckitt is the trading name of the Reckitt Benckiser group of companies