Intensive research and analytics play an important role in user experience to understand end-users preferences in a software solution’s or product’s design.
Ethnographic research is important in this process as it helps discover user preferences and pain points regarding product design. In addition, it allows UX designers to understand users’ behavior by observing their interaction with their natural environment.
If you want to design a product supported by strong ethnographic research, you can get in touch with Future Factory. This trusted design studio offers design thinking, new product development, engineering design, user experience design, prototyping, and digital design service.
Keep reading to learn more about ethnography research and how it can help support your company.
Importance of Ethnography for UX Research
UI/UX design experts who want to better understand how users interact with their surroundings always rely on ethnographic research. When applied at the early stage of product development, this research allows one to reap maximum benefits.
With ethnographic research, the industrial design team gets the required details about social, technical, and tangible environments. The UI/UX market research and design team can further classify their experience into quantitative and qualitative research categories.
User Representatives: Qualitative and Quantitative Aspects
The design thinking and innovation team needs a large group of test users to determine the best UX design. Qualitative and quantitative parts play an important role in determining the right way to change the product’s design.
The best design approach involves both methods:
Quantitative Research
Research methodology relies on numbers to make various predictions. The bigger the user tests, samples, and reports are, the better and more accurate statistical figures can be obtained from them.
Data on innovation and technology gathered from quantitative methods help researchers understand the interaction between users and products. But this data does not provide the best understanding of why a particular event is happening.
Overall, UX industrial designers will not clearly understand what changes need to be made in a product’s design. It only helps in figuring out the whys and whats.
Qualitative Research
The qualitative front of ethnographic research allows researchers to find engaging samples of participants in user research. Conducting this kind of research beforehand turns out to be useful in the agile development environment of product design.
The research combined with small sample usability, iterative design, and sampling gives out the ideal UX design. Throughout the research process, researchers need to focus on two factors, i.e., generalizability and flexible iterations.
- Flexible Iterations: Flexible iterations play an important role in software development. Depending on the research insights, quality research needs to be able to change direction. That’s why researchers should be given the same amount of flexibility in finalizing the representative sample.
- Generalizability: It refers to gathering a wide amount of contexts and perspectives for researchers to analyze. Analytical generalizability, natural generalization, and transferability help complete qualitative analysis smoothly.
Conclusion
Ethnographic research is important in properly carrying out UX design for new product development. But for this, you need a reliable innovation consulting partner on your side.
To get the best innovative consulting service, you can contact Future Factory. Jashish Kambli and Geetika Kambli started this agency to offer rapid prototyping, design thinking process, user design interface, user design experience, product engineering, user backwards, and consulting services.
Future Factory helps businesses to transform and adapt to the ever-changing world. So, hurry and contact them today.
